"Smart, witty(?) rom-coms for the girls... [and] action packed block buster films for the boys."It actually boggled my brain to try and accept that this company has found a demographic which fits into this, enough to actually make it into a stereotype. It is essentially classifying every male as an illiterate person who doesn't care for story telling or intriguing plots in exchange for a lot of violence and explosions.
Now the thing which is actually balls is that they're fucking right; it's hard to look at any headlining film and think "wow, this looks witty." Nope. It's almost invariably going to be a film where better than 50% of the budget went towards the special effects.
I don't give a shit about special effects.
The difference between movies of the 1960's and the 2000's was that the 1960's had film and literature innovation because of a lack of visual stimulus and technology. Some of the most intelligent, thought provoking, witty, and sometimes even funny films came out between 1950 and 1980, and it wasn't really until Star Wars (I suppose) came out that the movie industry started really exploring special effects.
The end product is what we have today: abominations such as The Marine (or any WWE supported film, for that matter), Transformers, Star Wars episodes 1, 2 and 3 (the original trilogy I consider more to be an epic but with generic story telling than a special-effect-athon), and brain-dead films which deserve half as much intellectual credit as they actually receive, such as the Iron Man series (or anything comic-book related to be honest), The Fast and the Furious, Avatar, Prometheus, and all those other spectacles of modern visual improvements. But they're nothing more than shallow mediums for a visual spectacle. They are, in essence, like watching a building collapse, in the most physical, literal sense.
I'm not going to go as far as to say special effects have destroyed the movie industry. In a lot of ways special effects have been able to fully develop specific ideas within films that through standard photography wouldn't have been able to capture, and have aided in the advancement of very specific genres, most notably science fiction and fantasy genres, which before the widespead introduction of special effects were a very taboo genre because of their generic and wooden (or plastic) look. Examples of these are Star Trek, the original series, Dr. Who, and Lost in Space.
In relation to my original intent, it actually irks me that such a large demographic of males only watch movies for the action, without ever giving a thought to the intelligence, wit, or brain behind the script and the plot. I don't give a shit about romantic comedies either; they're hardly humorous, and they are generic and conservative to the point of aggravation. But as it stands, I don't see how so many people watch movies exclusively for the over-the-top action and boring special effects which account for up to and over 50% of the movie's budget. What wrinkles my brain even more is the fact that it has, in many ways, become a stereotype of men, and that women are the only gender that can truly appreciate "smart" or "witty" films. And that romantic comedies are smart and witty.
Fuck.
